17
Aug
How Food Gets to You
You walk into your local grocery store looking for your favorite brand of cookies made in South Hampton. Nothing will satisfy you but these cookies. For some reason only this one store carries them. They are out. You ask the clerk, through a clenched jaw
“Where are the (insert homemade sounding name) cookies? You guys usually have them right here, here on this shelf, see, but you’re out, are there some in the back?”
“Oh. They didn’t come in.”
“Do you know when you’ll get them?”
“I don’t know, we ordered them but they just haven’t come in a while.”
“Great. Thanks.” World over.
Why does this happen? It seems like if a place orders something that the item should just be there. It happens at restaurants too, they didn’t get this one special ingredient so they don’t have that absolutely must have regular dish. This happens because most of the time food doesn’t just show up from the manufacturer to the back door of the store, it has to be distributed by a company that houses the food and delivers it to the business.
Since starting my job as a specialty food broker a couple of months ago I have been working closely with these distributors. Let me tell you, there are A LOT of people working to get every single thing you see on a grocery store isle in the store and to your house. There are distribution comanies carrying the same products vying for stores’ business, scowling at eachother at trade shows, it’s all very dramatic and thrilling!
Now I don’t want to give these guys a bad rap, the sales reps are some of the most knowledgable foodie people out here, the quality control supervisors stand sifting through product in a 40 degree warehouse all day, the drivers haul 50lb bags of you name it into truck, store, store, store.
So to get to the point, I’ll return to the cookies. The cookie company in South Hampton wants to get their cookies into stores in California. There may only be a few people working for this bakehouse, it’s not very cost or time effective for someone to fly to California and bring samples to every grocery store and try to get them to carry it. Furthermore, what are they going to do, UPS boxes and boxes of cookies every week all over the state? They contact my company, local to California, to represent them. We find a distribution company to house and deliver the product, and we hit the streets along with the sales reps from the distributor to sell the cookies.
Why those cookies weren’t at the store happens for a couple of reasons. Sometimes demand is greater than supply and the bakehouse just couldn’t get enough organic flour or Colombian chocolate or whatever ingredient makes the cookies so great so they shorted the distributor. Sometimes the distributor underestimated how great a person like me would be at selling these cookies and they didn’t order enough to keep in stock. Hence, “Oh. They didn’t come in.”
This may not seem SUPER intersting but I think it’s important to know how your food gets to you. This subject also ties into some research I am doing on the carbon footprint of cross- country distribution vs. local manufacturing…some of the results may surprise you.
-Raquel







